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1 marketing tactics
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2 marketing tactics
марк. тактика маркетинга (комплекс действий, обеспечивающих реализацию выбранной стратегии маркетинга на каждом рынке и по каждому товару в заданный краткосрочный период, исходя из сложившейся на определенный момент рыночной ситуации)See: -
3 marketing tactics
Большой англо-русский и русско-английский словарь > marketing tactics
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4 marketing tactics
1) Экономика: маркетинговая тактика2) Реклама: тактика маркетинга -
5 marketing tactics
taktik pemasaran -
6 marketing tactics
English-russian dctionary of contemporary Economics > marketing tactics
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7 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
8 marketing strategy
1) марк. стратегия маркетинга (процесс анализа возможностей предприятия, выбора целей, разработки и формулировки планов, осуществления маркетинговых мероприятий и контроля за их реализацией)Syn:2) марк. стратегия маркетинга, маркетинговая [рыночная\] стратегия (способ организации маркетинговой кампании в зависимости от поставленных целей)Syn:See:marketing strategy audit, marketing strategy statement, market coverage strategy, differentiated marketing, undifferentiated marketing, concentrated marketing, marketing plan, advertising strategy, marketing tactics, differential marketing strategy, Profit Impact of Marketing Strategies* * *стратегия маркетинга; стратегия сбыта. . Словарь экономических терминов .* * * -
9 tactics
English-russian dctionary of contemporary Economics > tactics
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10 marketing strategy
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11 тактика маркетинга
Большой англо-русский и русско-английский словарь > тактика маркетинга
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12 aggressive
ə'ɡresiv(ready to attack or oppose; quarrelsome: He's a most aggressive boy - he is always fighting at school.) agresivo- aggressiveness
- aggression
- aggressor
aggressive adj agresivotr[ə'gresɪv]1 (gen) agresivo,-a2 (dynamic) dinámico,-a, emprendedor,-raaggressive [ə'grɛsɪv] adj: agresivo♦ aggressively advadj.• acometedor adj.• agresivo, -a adj.• agresor adj.ə'gresɪva) ( hostile) <person/country> agresivo; <tactics/strategy> de agresiónb) (assertive, forceful) con empuje y dinamismo, agresivo[ǝ'ɡresɪv]ADJ1) (=belligerent) [person, animal, behaviour] agresivo2) (=assertive) [salesman, company] enérgico, agresivo; [player] agresivoaggressive marketing techniques — técnicas fpl de marketing agresivas
* * *[ə'gresɪv]a) ( hostile) <person/country> agresivo; <tactics/strategy> de agresiónb) (assertive, forceful) con empuje y dinamismo, agresivo -
13 political
прил.1) политическийSee:political activity, political adventurism, political anthropology, political apathy, political arena, political arithmetic, political astrology, political asylum, political attitude, political authority, political autonomy, political awareness, political behaviour, political behaviouralism, political bureau, political bureaucracy, political business cycle, political center, political centre, political centrism, political class, political cleavage, political clique, political collective unconsciousness, political confidence, political conflict, political consciousness, political conservatism, political conspiracy, political correctness, political corruption, political credit risk, political culture, political cybernetics, political cycle, political democracy, political determinism, political development, political drift, political economy, political education, political elite, political emblems, political engagement, political environment, political family, political figure, political finance, political forecasting, political freedom, political fund, political game, political geography, political globalization, political history, political ideology, political inactivity, political indoctrination, political inflation, political integration, political involvement, political leader, political leadership, political legitimacy, political leverage, political man, political manipulation, political market, political marketing, political martyr, political martyrdom, political mobilization, political modernization, political mood, political movement, political myth, political mythology, political negativism, political obstruction, political organization, political participation, political party, political passivity, political philosophy, political police, political power, political powers, political pragmatism, political prediction, political pressure, political priorities, political process, political prognostication, political propaganda, political psychology, political rationalism, political rationality, political reaction, political realism, political regime, political rehabilitation, political relations, political representation, political rhetoric, political right, political risk, political ritual, political romanticism, political science, political scientists, political sectarianism, political self-consciousness, political sight, political situation, political socialization, political society, political sociology, political space, political sphere, political stability, political strategy, political strike, political surveillance, political symbols, political system, political tactics, political technology, political theory, political thought, political time, political tolerance, political utopia, political values, political broker, Political Parties, Elections and Referendums Act 2000, Political Parties, Elections and Referendums Act 20002) гос. упр. государственныйSee:3) пол. связанный с политикой определенной партии; узкопартийныйSee: -
14 campaign
kæmˈpeɪn
1. сущ.
1) кампания (against, for) ;
поход, операция campaign for equal rights ≈ кампания по борьбе за равноправие campaign to curb alcoholism ≈ кампания по борьбе с алкоголизмом to carry on, conduct, wage a campaign ≈ проводить кампанию/поход to launch, mount, organize a campaign ≈ организовывать кампанию/поход active, vigorous campaign ≈ бурная кампания, активная кампания advertising campaign ≈ рекламная кампания anti-smoking campaign ≈ кампания против курения campaign against smoking ≈ кампания по борьбе с курением educational campaign ≈ просветительское движение feeble, weak campaign ≈ пассивная кампания military campaign ≈ военная кампания national, nationwide campaign ≈ общенациональная кампания press campaign ≈ кампания в печати smear campaign ≈ кампания по очернению кого-л. whirlwind campaign ≈ сокрушающий поход campaign biography амер. ≈ биография кандидата (особ. на пост президента), публикуемая незадолго до выборов с агитационной целью the campaign got off to a good start ≈ кампания началась успешно the campaign fizzled( out) ≈ кампания сошла на нет direct mail campaign ≈ кампания рассылки материалов по почте( политическая или рекламная) election campaign ≈ избирательная кампания
2) с.-х. страда, уборочная кампания
3) тех. срок службы
2. гл.
1) участвовать в походе/кампании You will campaign in the Soudan. ≈ Вы примите участие в походе на Судан.
2) проводить кампанию (against - против чего-л.;
for - за что-л.) Many women are campaigning for improvements in the sexual equality laws. ≈ Многие женщины принимают участие в кампании по усовершенствованию закона о равенстве полов. Syn: agitate I, crusade
2. (военное) кампания, поход;
операция - * conditions походная обстановка - * medal памятная медаль за участие в войне /в кампании/ - * tactics оперативное искусство кампания, борьба - electoral /election/ * выборная кампания, предвыборная борьба - propaganda * пропагандистская кампания - * biography (американизм) биография кандидата на выборах, особ. президентских, издаваемая с агитационной целью - * button( американизм) нагрудный значок с портретом кандидата или эмблемой партии - * against cancer борьба против рака - to conduct /to carry on, to lead/ a * for educational reform проводить кампанию /бороться/ за реформу системы образования (техническое) кампания, технологический цикл( специальное) срок службы жаропрочной облицовки (военное) участвовать в походе, в кампании проводить кампанию - to * for smb. агитировать за кого-л. (на выборах) advertising ~ рекламная компания buy ~ закупочная компания campaign борьба ~ кампания;
поход;
political campaign политическая кампания;
press campaign кампания в печати ~ кампания ~ воен. операция ~ проводить кампанию ~ с.-х. страда ~ участвовать в походе ~ attr.: ~ biography амер. биография кандидата (особ. на пост президента), публикуемая незадолго до выборов с агитационной целью ~ attr.: ~ biography амер. биография кандидата (особ. на пост президента), публикуемая незадолго до выборов с агитационной целью conduct a ~ вести кампанию discard a ~ отказываться от проведения кампании economy ~ кампания за экономию election ~ избирательная кампания election: ~ attr. избирательный, связанный с выборами;
election campaign избирательная кампания electoral ~ избирательная кампания export ~ кампания за развитие экспорта import ~ кампания за увеличение импорта introduction ~ кампания за внедрение новшеств launch a ~ начинать кампанию launch: to ~ a campaign развернуть кампанию marketing ~ кампания по организации и стимулированию сбыта ~ кампания;
поход;
political campaign политическая кампания;
press campaign кампания в печати political ~ политическая кампания postal publicity ~ почтовая рекламно-пропагандистская кампания ~ кампания;
поход;
political campaign политическая кампания;
press campaign кампания в печати press ~ кампания в печати sales ~ компания по организации и стимулированию сбыта sampling ~ рекламная кампания по распространению пробных образцов нового товара saturation ~ кампания по насыщению рынка определенным товаром whispering ~ распространение ложных слухов про своего противникаБольшой англо-русский и русско-английский словарь > campaign
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15 IMPACT
2) Американизм: Information Management Public Affairs Construction And Traffic3) Спорт: Increased Mastery And Professional Application Of Coaching Theory, Intense Motivated Performance Altering Conditioning Techniques4) Военный термин: Indiana Militia Practicing Airsoft Combat Tactics, Insensitive Munitions Packaging Technology, Intelligence Management Performance Accountability Communication And Tactical, implementation planning and control technique, improved administrative capability test6) Религия: Individuals Making Progress And Coming Together, Intensely Moving People After Christ Today, Intensive Ministry Program Advancing The Church Of Today, International Ministries Of Prophetic And Apostolic Churches Together7) Юридический термин: Informed Merchants To Prevent Alcoholic Crime Tendencies8) Телекоммуникации: Integrated Manufacturing Precision Assembly Cellular Technology9) Сокращение: Implementation, Planning And Control Technique, Integrated Missile Procedure And Control Trainer (UK)10) Университет: Impelling Manpower Practice And College Together, Institute For Modern Pedagogy And Creative Teaching, Integrated Multi Perspective Access To Campus Technology11) Вычислительная техника: Information Market Policy ACTions (ECHO)12) Космонавтика: Investigation of Magnetospheric Particle Acceleration and Turbulence (Sweden)13) Деловая лексика: Improving Mentor Practices And Communication Techniques, Increasing Markets Productivity And Construction Teamwork, Individualized Management Of Personal Assistant Consumer Teams, Involvement Motivation Professionalism Achievement Challenge Teamwork14) Образование: I'm Making Positive Action Choices Today, Im Making Positive Action Choices Today, Increasing Might Power Academics Choices Truth, Individualized Movement And Physical Activity For Children Today15) Сетевые технологии: Integrated Message Processing And Communications Technology16) Контроль качества: Inventory Management Program And Control Techniques17) Нефть и газ: Integrated Mechanical Properties Analysis & Characterization of Near-Wellbore Heterogeneity, комплексный метод анализа и описания механических свойств и зоны вокруг ствола скважины18) Общественная организация: Incorporation to Maximize Personal Achievement with Community Training19) Международная торговля: International Marketing Program For Agricultural Commodities And Trade -
16 TMI
1) Компьютерная техника: To Much Information, Transition Migration And Implementation, Trigger To Midi Interface2) Американизм: Tedious Middleman Jargon3) Военный термин: technical manual index4) Юридический термин: Top My Injustice5) Сокращение: Three Meaningless Initials6) Университет: Technology Mediated Instruction7) Литература: ToastMasters International8) Фирменный знак: Trace Minerals Inc, Tyre Mall International9) Деловая лексика: Tactics Marketing Intelligence10) Образование: Trainable Mentally Impaired11) Автоматика: The Machinability Institute12) Химическое оружие: Three Mile Island13) Нефть и газ: compensating temperature input14) Фантастика Tin Machine I15) AMEX. Team, Inc. -
17 impact
2) Американизм: Information Management Public Affairs Construction And Traffic3) Спорт: Increased Mastery And Professional Application Of Coaching Theory, Intense Motivated Performance Altering Conditioning Techniques4) Военный термин: Indiana Militia Practicing Airsoft Combat Tactics, Insensitive Munitions Packaging Technology, Intelligence Management Performance Accountability Communication And Tactical, implementation planning and control technique, improved administrative capability test6) Религия: Individuals Making Progress And Coming Together, Intensely Moving People After Christ Today, Intensive Ministry Program Advancing The Church Of Today, International Ministries Of Prophetic And Apostolic Churches Together7) Юридический термин: Informed Merchants To Prevent Alcoholic Crime Tendencies8) Телекоммуникации: Integrated Manufacturing Precision Assembly Cellular Technology9) Сокращение: Implementation, Planning And Control Technique, Integrated Missile Procedure And Control Trainer (UK)10) Университет: Impelling Manpower Practice And College Together, Institute For Modern Pedagogy And Creative Teaching, Integrated Multi Perspective Access To Campus Technology11) Вычислительная техника: Information Market Policy ACTions (ECHO)12) Космонавтика: Investigation of Magnetospheric Particle Acceleration and Turbulence (Sweden)13) Деловая лексика: Improving Mentor Practices And Communication Techniques, Increasing Markets Productivity And Construction Teamwork, Individualized Management Of Personal Assistant Consumer Teams, Involvement Motivation Professionalism Achievement Challenge Teamwork14) Образование: I'm Making Positive Action Choices Today, Im Making Positive Action Choices Today, Increasing Might Power Academics Choices Truth, Individualized Movement And Physical Activity For Children Today15) Сетевые технологии: Integrated Message Processing And Communications Technology16) Контроль качества: Inventory Management Program And Control Techniques17) Нефть и газ: Integrated Mechanical Properties Analysis & Characterization of Near-Wellbore Heterogeneity, комплексный метод анализа и описания механических свойств и зоны вокруг ствола скважины18) Общественная организация: Incorporation to Maximize Personal Achievement with Community Training19) Международная торговля: International Marketing Program For Agricultural Commodities And Trade -
18 tmi
1) Компьютерная техника: To Much Information, Transition Migration And Implementation, Trigger To Midi Interface2) Американизм: Tedious Middleman Jargon3) Военный термин: technical manual index4) Юридический термин: Top My Injustice5) Сокращение: Three Meaningless Initials6) Университет: Technology Mediated Instruction7) Литература: ToastMasters International8) Фирменный знак: Trace Minerals Inc, Tyre Mall International9) Деловая лексика: Tactics Marketing Intelligence10) Образование: Trainable Mentally Impaired11) Автоматика: The Machinability Institute12) Химическое оружие: Three Mile Island13) Нефть и газ: compensating temperature input14) Фантастика Tin Machine I15) AMEX. Team, Inc.
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